How affiliate program work
How affiliate program work
Affiliate programs work by creating a structured system where individuals or businesses (affiliates) promote a company’s products or services and earn a commission for driving traffic, leads, or sales. Here's a step-by-step breakdown of how affiliate programs work:
๐ 1. A Business Sets Up an Affiliate Program
The business chooses or builds an affiliate platform (like ShareASale, CJ Affiliate, or a custom solution).
It defines:
Commission structure (e.g., 10% per sale, $5 per lead).
Cookie duration (how long after a click a sale still counts—e.g., 30 days).
Allowed promotional methods (e.g., content marketing, PPC, email).
๐ 2. Affiliates Sign Up
Individuals or companies apply to join the affiliate program.
Once approved, they receive:
Unique affiliate ID or tracking links
Marketing assets (banners, product feeds, etc.)
๐ฃ 3. Affiliates Promote Products or Services
Using blogs, social media, YouTube, email newsletters, or paid ads.
Always include their unique tracking links.
๐ฆ 4. Customer Clicks Affiliate Link and Makes a Purchase
When a user clicks the link:
A cookie is stored in their browser.
If they purchase within the cookie window, the sale is attributed to the affiliate.
๐ฐ 5. Tracking and Attribution
The affiliate program tracks the click, purchase, and affiliate ID.
The business (or affiliate network) logs the sale.
๐งพ 6. Affiliate Gets Paid
After a set period (e.g., monthly), the business pays the affiliate.
Payment methods include:
PayPal
Direct deposit
Wire transfer
๐ฏ Common Types of Affiliate Commissions
Model Description Example
✅ Real Example
You join Bluehost’s affiliate program.
You promote a blog post: "Best Web Hosting for Beginners."
Someone clicks your affiliate link and buys hosting.
Bluehost pays you $65–$130 per sale, depending on your volume.
Want help finding the best affiliate programs in your niche or advice on how to start promoting effectively?